How my music video will attract the 'perfect' audience member
Brief: 16-25 year old, socially conscious, middle to upmarket demographic
The 'perfect' audience member for my music video would be aware of global trends and the situations occurring around them. They are aware of the political and social affects on the world and are interested in standing up for what they believe in yet understand that it can be difficult to actually make a change. The are understanding of developments in diversity and are open minded to different peoples beliefs. They are generally a determined person who is motivated by living life to the fullest and fulfilling their purpose.
They do not disregard the mainstream trends but are more interested in the less popular, edgy trends. This is in music and clothing etc. However they do not particularly stand out in a crowd.
How will my music video attract this person?
My music video will attract this person by having a meaningful story line that leaves the audience member feeling inspired to act against the negative happenings in the world. The music video will remind the audience of the bigger picture and make them conscious of what really matters to them in life. This will be exciting for the audience member because they are motivated by messages that ground them and remind them to come to terms with what is actually important. The music video will be different to the typical, modern music videos that are vibrant and involve lots of dancing. This will be appealing as it can be refreshing to see something unlike what is seen regularly.
The 'perfect' audience member for my music video would be aware of global trends and the situations occurring around them. They are aware of the political and social affects on the world and are interested in standing up for what they believe in yet understand that it can be difficult to actually make a change. The are understanding of developments in diversity and are open minded to different peoples beliefs. They are generally a determined person who is motivated by living life to the fullest and fulfilling their purpose.
They do not disregard the mainstream trends but are more interested in the less popular, edgy trends. This is in music and clothing etc. However they do not particularly stand out in a crowd.
How will my music video attract this person?
My music video will attract this person by having a meaningful story line that leaves the audience member feeling inspired to act against the negative happenings in the world. The music video will remind the audience of the bigger picture and make them conscious of what really matters to them in life. This will be exciting for the audience member because they are motivated by messages that ground them and remind them to come to terms with what is actually important. The music video will be different to the typical, modern music videos that are vibrant and involve lots of dancing. This will be appealing as it can be refreshing to see something unlike what is seen regularly.
Think about how your audience will access the video, too, Tilly. How might this influence any decisions you make in terms of production appealing to them? Ms Cope
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