Music video treatment
Music video treatment
Overall idea: In the video I aim to portray how teenagers do not want to have to worry about the problems in the world such as war and climate crisis however feel that it is their place to make change. The video will show contrast between a typical, chilled out day for a group of teenagers which shows what they want to do and quick, sharp shots that break this happiness up and show a manic rush.
Target audience: I am attracting the target audience by creating a relatable story line. The aesthetic of the video will be heartening for 16-25 year olds as it is peaceful and relaxing.
Location: As seen in my mood board, the video will be filmed outside in fields and around lakes which will hopefully highlight the relaxing aesthetic. The idea of being outside in nature should prove the down to earth message. I plan to shoot in a field with long grass, on and around a lake.
Equipmemt: I plan to use a vhs camera as a prop to make it look like the friends are filming eachother. I will then include shots with actors looking straight at the real camera and edit it to the style of a vhs camera to look like that is what is being filmed by one of the friends. However the majority of the shots will be a fly on the wall perspective view of the actors.
Effects: As explained above, I will edit some of the shots to give a vintage, VHS feel.
Overall idea: In the video I aim to portray how teenagers do not want to have to worry about the problems in the world such as war and climate crisis however feel that it is their place to make change. The video will show contrast between a typical, chilled out day for a group of teenagers which shows what they want to do and quick, sharp shots that break this happiness up and show a manic rush.
Target audience: I am attracting the target audience by creating a relatable story line. The aesthetic of the video will be heartening for 16-25 year olds as it is peaceful and relaxing.
Location: As seen in my mood board, the video will be filmed outside in fields and around lakes which will hopefully highlight the relaxing aesthetic. The idea of being outside in nature should prove the down to earth message. I plan to shoot in a field with long grass, on and around a lake.
Equipmemt: I plan to use a vhs camera as a prop to make it look like the friends are filming eachother. I will then include shots with actors looking straight at the real camera and edit it to the style of a vhs camera to look like that is what is being filmed by one of the friends. However the majority of the shots will be a fly on the wall perspective view of the actors.
Effects: As explained above, I will edit some of the shots to give a vintage, VHS feel.
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